Hello and welcome to the Business-Podcasting.com Business Podcast.

I'm Michael Lehman, Director of Podcasting at www.Business-podcasting.com and here's what's new in business podcasting:

First up, Apple Computer has discovered business podcasting!

SEM Pro, a site that covers search engine marketing, reports that Apple is promoting the benefits of podcasting via email:

"Promoting your business just got easier. Create a podcast with GarageBand, post it to iTunes in minutes, and reach customers, clients, and partners in a whole new way. Chefs are sharing recipes. Maternity store owners are giving the lowdown on diaper bags. And other professionals are airing business discussions, marketing new products and services, and keeping people informed."

Their tag line is "Your newest marketing tool: your own words".

Our opinion is that Business Podcasting is not just about marketing but, just as with blogging, the biggest impact is that it truly enables your customers to get to know you and your company as human beings.  One of the fundamental human needs is connection and business podcasting is a powerful way to connect.

Next, our latest client, Personify Design (www.personifydesign.com), has just launched their business podcast.  You'll find it included in the www.business-podcasting.com RSS feed as well as shortly it will be available via the Personify Design blog.

Finally, today we salute http://www.smallbizpod.co.uk/ the small business podcast, SmallBizPod, who've recently published their 26th episode which talks about how to expand your business thorough international trade.

You can read transcripts and subscribe to this podcast at www.businesspodcasting.libsyn.com

And that's it for this edition of the Business-podcasting.com Podcast.   I'm your host Michael Lehman reminding you that your customers crave direct connection with you and business podcasting is the answer so call us at 206-388-5072 to start your business podcast today.

Welcome to the first episode in the Personify Design Business Podcast produced by www.business-podcasting.com

In this episode Personify Design Vice President Juan Perez reviews the products and services offered by Personify Design (www.personifydesign.com)